TCBY Rebrand Concept
Client: TCBY
Creative Director: Manda Thompson
TCBY has a lot of nostalgia behind it, but there’s an opportunity to give the brand a fresh look that feels fun, modern, and relevant to a new generation. This rebranding concept explores how a refreshed visual identity can balance the familiarity people already love with a more playful, contemporary personality. Through thoughtful typography, color, and graphic elements, the goal is to give TCBY a look that feels just as good as the product, bringing new energy to a familiar favorite.
