Mrs Fields Rebrand Concept
Client: Mrs Fields Cookies
Creative Director: Manda Thompson
Happiness is measured in cookie-sized moments. This rebrand concept keeps the Mrs. Fields script everyone knows and wraps it in a warmer, more playful world: rich reds, handwritten type, doodled baking patterns, and photography that captures the bite, not just the cookie. It shows up everywhere a moment can happen, from packaging and social to retro uniforms and merch worth wearing off the clock.
