Coastal Mississippi - Those who know, know.

We identified a growing desire to feel a deep sense of connection to the places we visit. To feel welcomed and immersed into the culture.
To feel a part of something new and to discover something unique. Coastal Mississippi delivers on all of these motivations with its unique character, unexpected discoveries
and welcoming charm that make it a place like no other. A place visitors will not only want to visit, but return to again and again. With this in mind, we saw an opportunity to evolve their
messaging focus from a tone of reluctance to share The Secret Coast to an open invitation to become one of us. A place where you can discover the unexpected and feel right at home. 

Below is the initial exploration of a creative concept that build from this foundation.

James Beard award-winning chefs. Producer of 70% of the country’s shrimp and oysters (dare I even mention the delicacy that is Royal Red Shrimp).
A thriving music and art scene. Luxury casino/hotel resorts. An oasis between the hubbub of New Orleans and commercialism of Florida.
You can find all of this right here in Coastal Mississippi. Who knew?! Those who know, know. That’s who. It’s time you get onboard.