Lions Choice
Tasting is Believing
Client: Lions Choice
Production Company: Bruton Stroube Studios
Producer: Matt Siemer
Assistant Producer: Kiley Enno
Creative Director: Manda Thompson
Director: Dustie Carter
DP: James Mckenzie
Prop Stylist: Mandy Hall
AC: Joe Tello P&W
Stylist: Julia Calleo P&W
Tasting Is Believing set out to challenge skepticism around medium-rare roast beef from a drive-thru. Instead of pushing product claims, the campaign leaned into nostalgia and the comfort of familiar home-style meals people already trust. Social-first storytelling connected Lion’s Choice slow-roasted beef to those memories and invited Kansas City locals to try it for themselves. The result reframed doubt into curiosity and reminded audiences that sometimes the only way to believe it is to taste it.