MANDA THOMPSON

Know the Feeling centers on the small, sensory moments that define a trip to Fort Myers. From shelling along quiet beaches to slowing down and reconnecting with nature, the campaign highlights the emotional payoff of being in the right place at the right pace. The work focuses on immersive, first-person experiences that encourage travelers to pause, explore, and notice the details that make the destination memorable. With more than 50 miles of beaches and hundreds of seashell varieties that wash ashore, these simple discoveries become the emotional anchor of the campaign and invite visitors to experience the feeling for themselves.