Going into a new year and a new RFP for Fort Myers, MMGY needed new headshots to put into the assignment. Trying to win the business of an island time client, I didn’t think our typical business casual photos would cut it. With not being able to travel to the beach all year due to COVID, I had the idea to do a social distanced photoshoot in the MMGY office.
Each photo would allow employees that work on the Fort Myers Account to show their love for the destination and what they enjoy most about being there.
The business was retained and the headshots got a call out of appreciation.
The big creative ideas are impactful, but sometimes the little ones matter just as much.
